Relationship management

The strategy and guiding principles of a partnership may be clear cut. But ultimately success depends on the attitudes and behaviour of the people involved. How you manage a relationship impacts directly on the benefits derived.

GBPA works with its members on dedicated projects which may be focused on managing a specific relationship or looking across a number of relationships. In addition, GBPA works inside member organisations on improving relationship management capabilities across functions. GBPA utilises its behaviourally-based relationship management framework in support of these services.