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Newsletter - September 07

Partnership eNews
- news & views from the Global Business Partnership Alliance
September 2007
This month
> Aligning Partnership Objectives - GBPA Discovery
> Special Interest Forums: London
> Impact of language on business relationships
> Choosing collaborative communication tools
> Building a culture of collaboration
> GBPA involved in the broader collaboration debate
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Dear colleague
Welcome to the latest edition of Partnership eNews which aims to keep you abreast of the latest thinking on collaboration. As always, GBPA addresses a wide range of partnership issues to respond to our members' challenges. We are excited to announce our latest Discovery Project on Aligning Partnership Objectives, which provides a unique approach for GBPA members to evaluate alignment of their objectives with key business partners and identify critical partnering issues. In addition, we have many interesting events taking place this Autumn, all centred around key obstacles to partnership success - such as language, communications and culture - and we urge you to contact us should you wish to attend.

I do hope that we will have the pleasure of your company at a GBPA event soon.
Amanda Crouch
CEO Global Business Partnership Alliance

> Aligning Partnership Objectives - GBPA Discovery
goal
Aligning objectives, GBPA's latest Discovery Project, is available now and this will be the focus of our next evening event in London on Thursday 27 September.

Misaligned objectives are a significant inhibitor of growth and efficiency of any partnership and are quoted as the No.1 root cause of many partnership issues. GBPA has explored this issue with members and the results show five specific dimensions across which objectives need to be aligned: alignment of the overall goal, testing the balance, mindset of mutuality, matching the timing of pay-offs and keeping it relevant.

The results of the study form the basis of an assessment tool the Partnership Objectives Alignment Diagnostic for GBPA members to surface, assess and resolve alignment of objectives issues.

To find out more about this Discovery Project or to take future in future Discoveries, contact Sue O'Connor soconnor@gbpalliance.com

Find out more about GBPA Discovery Projects ...
> Special Interest Forums: London
puzzle
There are three GBPA Special Interest Forums (SIFs) in London during October. All these events are morning sessions (09:00 to 11:30):

  • High Performance Collaborative Teams - Wednesday 3 October - this SIF will focus on internal collaboration, specifically how high collaborative teams are created and how they benefit an organisation. The forum will look at why some teams emerge as highly collaborative and are able to create a positive energy that stimulates innovation and adds value, whilst keeping everyone fully engaged and focused on the goals. Participants will be able to consider how such teams form, and what conditions are necessary for this type of collaboration to occur. Creating Behavioural Codes of Conduct - Tuesday 16 October - this SIF will focus on customer / supplier relationships and how a behavioural code of conduct can help move the the relationship towards a more strategically focused partnership. The forum will explore the importance of cultivating successful relationships through the observance of a set of behavioural norms. Participants will share experiences and map them against a practical framework of best practice, so they will leave the session equipped with tools to enable them to refine their own behavioural practices within their partnership environment.
  • Managing Risk - Wednesday 31 October - this SIF will focus on why strategic alliances partners need to be joined at the hip. In today's increasingly regulated world how do you ensure that your approaches to risk management are compatible, and talk to each other? The forum will explore best practices in understanding risk from each other's viewpoint, and how to manage the issues constructively.

To register for any of these SIFs, contact Sue O'Connor soconnor@gbpalliance.com

Find out more about future GBPA SIFs ...
> Impact of language on business relationships
communication
GBPA's evening event in London on 22 November will explore how language affects business relationships.

In the current global business environment, communicating in different languages is a necessity and respecting other languages is essential. However, different national languages are only one element of the language issue; what about local language variation, jargon and in-company expressions? And how do we express ourselves in 'partnership friendly' language, instead of using terminology which prompts a negative and defensive response?

To register for this event, contact Sue O'Connor soconnor@gbpalliance.com
> Choosing collaborative communication tools
communication
Having today's vast 'toolbox' of communication methods does not seem to be helping to improve understanding between people. When GBPA members got together in the summer, they recognised that effective communications is fundamental to building relationships and the mutual desire to collaborate, but the use and proliferation of new technologies is not necessarily easing effective communications. During the evening some preconditions for effective communications were explored with the help of Michael Schluter, Executive Director of the Relationships Foundation.

Some of the fundamentals about communications and relationships that were noted were:
  • Building relationships and communications are inextricably linked - can't do one without the other There is a rapidly growing range of communication channels and tools, but are they helping us to relate better? Communication is now 24/7, and the channels, tools and language we choose has a major impact in shaping our business relationships We all think we are good at communications but often don't step back to ask why and how we communicate There is real value in considering your communication channels and how they are, or are not, supporting your business goals
  • Communication is also about behaviours, which conveys so much about you and the message, so it is really important to get it right.

During the session many insights emerged. Such as:
  • It is always important to know what outcome you are seeking. How you decide to communicate should be driven by how individuals are likely to react. The best medium should be chosen in order to convey the message, and when you've done it, check that the message received is what you set out to achieve.
  • It is important to take account of different cultural norms, and it is always helpful to understand how the other person likes to be communicated with.

Coming back to the 'tool box' analogy - do we know what the tools are for and are we trained to use them? And what about our people?
Read about future GBPA events ...
> Building a culture of collaboration
globe & shake
GBPA aims to be involved in developing thinking on collaborative relationships. One such event attended by GBPA chairman Philip Anderson was on The Culture of Collaboration: Foundations for Success (a Financial Times executive dinner debate in association with BT). Top executives from 25 large global players contributed some strong views and here are some highlights:

Tim Smart, CEO BT Global Services UK, kicked off the debate saying that the ability to collaborate and form new alliances is the defining feature of the enterprise of the future. Technology in the form of the digital networked economy enables companies to create new business models, to utilise global resources and work in real time with people anywhere in the world. The erosion of the traditional barriers of time and distance provides the opportunity to partner and work more effectively. But ultimately, successful collaboration relies more on people skills than anything else.

Miles Flint, President Sony Ericsson Mobile Communications, shared his experience of leading the Sony Ericsson joint venture. Miles's view is that it is not so much cultures, but personalities, which drive the way people interact. However, cultural diversity is a leadership challenge. He believes that cross cultural collaboration is a great element in innovation, but collaboration between different organisations externally is one of the keys. You cannot always innovate internally, it needs some external stimulus. He referred to Sony Ericsson as a 'joint adventure' rather than a joint venture.

Professor Lynda Gratton, Professor of Management Practice London Business School and author of Hot Spots, described a number of things that are happening in the world which are changing our view about how value is created and bringing collaboration to the fore including:
  • organisations are increasingly realising that value is being created not just within the walls of organisations, but also in partnerships
  • realisation that value in our organisations is created in innovation, and that this comes not from individuals but rather in the relationships that are held within a community or an organisation.

Members can read more about the latest thinking on collaborative relationships in the next issue of Connects.
> GBPA involved in the broader collaboration debate
GBPA is presenting at several conferences in the next couple of months, including:

  • 3 October 2007, London: The BQF 2007 Innovation Conference: Sharpen Your Innovation Skills, when GBPA will be presenting on: What makes for successful and unsuccessful business partnerships? 5-8 November 2007, Amsterdam: Partnerships in Clinical Trials 2007, when the theme of GBPA's session will be: Tapping into the power of collaborative innovation with our outsourcing partners
  • 12-13 November, London: FT Innovate 2007: New Currency of Competition, when GBPA will be facilitating two Networking Roundtable Discussions on: Tapping into the power of collaborative innovation.

Members interested in participating in these conferences should register through the above links.

We look forward to the participation of members and their colleagues in the GBPA programme during the coming months. As always, please contact Sue O'Connor to feedback any comments on this eNews, for more information or to register for an event. soconnor@gbpalliance.com

With best wishes from the GBPA team

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Global Business Partnership Alliance

email: soconnor@gbpalliance.com
phone: + 44 (0)207 194 8111
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