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Newsletter - April 07

GBPA eNews
- news & views from the Global Business Partnership Alliance
April 2007
This month
> Developing a collaborative approach to IP
> Internal collaboration SIF: the Netherlands
> Discoveries: Organisational culture
> Customer / supplier collaboration SIF: London
> Dangerous Liaisons
> Get in the other person's shoes
> GBPA contracts working group
> GBPA at FT Global Outsourcing Conference
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Welcome back after the Spring break. The year is flying by and here at GBPA we are busy with a programme of events right through to the summer months and beyond.

We’ve included details here of forthcoming sessions and we do hope members will come to as many as possible. If you are not a member and would like to come along to meet us and find out more, please contact Sue O’Connor.

Amanda Crouch
CEO Global Business Partnership Alliance

> Developing a collaborative approach to IP
contract 2 people
Our next evening event, in London, will explore the subject of Intellectual Property. The event will take place on 15 May and we are expecting it to be very popular.

As organisations partner on a more regular basis, the question of who owns IP and which boundaries should be in place are key challenges. Is the protectionist approach right and appropriate? And if pursued, what impact does it have on the development of a true partnership? What are the implications or benefits of being more open in your approach? Are there other alternatives?

Register for this event, contact Sue O'Connor soconnor@gbpalliance.com

Find out more about GBPA events ...
> Internal collaboration SIF: the Netherlands
round table
The GBPA Special Interest Forum (SIF) in the Netherlands this month will focus on Internal Collaboration.

Establishing effective collaboration within an organisation is as critical to the success of your business as effectively collaborating with your external partners. So how does an organisation create an internal culture which will actively encourage collaboration and enable it to thrive? This is one of the key challenges facing senior executives, and one which often has a significant effect on an organisation’s ability to develop successful external partnerships. Through its Discovery work, GBPA has built on a cultural theory by Tony Lendrum, author of The Strategic Alliances Handbook which identifies the key elements an organisation needs to have in order to achieve successful internal collaboration (see below).

At this session, GBPA will present its initial findings for discussion and give participants the opportunity to map them onto their own business situations. Participants will be able to:
  • actively share insights and experiences to identify best practices
  • explore, debate and understand specific internal collaboration issues and determine solutions
  • actively develop relationships with other GBPA members with similar challenges.

  • The Netherlands SIF is on 17 April and the session is limited to 10 participants only. Register for a SIF in the Netherlands contact, Sue O'Connor soconnor@gbpalliance.com

    Find out more about future GBPA SIFs ...
    > Discoveries: Organisational culture
    lightbulb drawing
    GBPA's latest Discovery project, Organisational culture - how this impacts successful partnering, is available for members this month. This Discovery explores how an organisation's culture impacts its ability to successfully partner and collaborate - both internally and with others.

    Members are currently being polled to understand which topic is of most interest for the next Discovery project. These topics include: 'Does technology help or hinder effective collaboration?', 'Key aspects of cultural sensitivity in international partnering', 'Partnership mindset – does partnering clash with business-as-usual? and 'Aligning partnership objectives'.

    If you are a member and have not yet voted on your preference, contact Sue O'Connor soconnor@gbpalliance.com for a full list of topics and voting form.

    More on GBPA Discovery projects ...
    > Customer / supplier collaboration SIF: London
    box arrows
    The GBPA Special Interest Forum (SIF) in London this month will focus on Customer / Supplier Collaboration.

    Business partnerships provide a powerful model for adding real value to both customers and suppliers alike but their real effectiveness potential often proves elusive. Whether you are in a customer/supplier partnership that is going well and wish to pick up further insights to ensure its continued success, or your partnership's effectiveness is less than optimal, or if your partnership is in need of complete reconstruction, this event will be of value to you.

    Through a process of critiquing a real life collaborative story, you will be able to identify the key obstacles to effective partnering between customer and supplier, prioritise the key obstacles and share strategies to overcome them. This highly interactive session will enable participants from across different member organisations to:
  • understand the enablers and obstacles to business partnering
  • develop, from sharing experienced insights, successful strategies for overcoming obstacles
  • actively share and identify best practice partnering behaviours
  • develop relationships with other GBPA members with similar interests and challenges.

  • The Customer / Supplier SIF in London is on 19 April. Register for a SIF in London contact, Sue O'Connor soconnor@gbpalliance.com
    Find out more about future GBPA SIFs ...
    > Dangerous Liaisons
    dangerous
    With the current frenzy of M & A activity (last year deals topped Euro1.35 trillion in Europe alone, according to Thomson Financial Reports) the media has been keen to pick up on the likelihood of failure of many mergers and acquisitions because of cultural issues. GBPA's recent Discovery project (see above) looked at the issue of organisational culture and how it impacts partnering - and the same issues apply to mergers and acquisitions, according to a recent report.

    More than 90% of corporate mergers and acquisitions are falling short of their objectives, as companies struggle to combine corporate cultures and structures, according to the results of a major new study from global management consultancy Hay Group. The findings are contained in the Hay Group report: Dangerous Liaisons: Mergers and Acquisitions - The Integration Game. Hay Group studied over 200 major European M&As taking place over the last three years.

    The study of senior business leaders with M&A experience reveals that just 9% of mergers are considered "completely successful" in achieving their stated objectives. This plummets to an alarming 3% of mergers and acquisitions by UK companies.
    Find out more about the impact of culture on M & As ...
    > Get in the other person's shoes
    shoes
    Philip Anderson, GBPA chairman, recently attended the National Relationship Education Conference in London and provides this report:
    This one day event brought together thought leaders, practitioners and UK policy makers to explore how to promote and support healthy, effective relationships in families and communities and manage effective relationships in organisations. It was quite humbling to be in the company of so many people who are dedicated to supporting relationships in the disadvantaged and displaced in society, which includes supporting prisoners and their families.

    I was particularly interested to hear a keynote speech by Professor Gillian Stamp, Director of the Brunel Institute of Organisation and Social Studies (Bioss), who reflected on the need for us to actively 'tend' relationships at work so as to keep in touch with people and be mindful of different circumstances. Tending in the workplace is most noticeable when it is missing, and trust starts to break down. There are sound economic reasons, apart from pure relationship reasons, for tending in the business environment. For example, where there is trust, lower legal fees (or none at all) are incurred in our third party relationships.

    In her capacity as a sounding board for chief executives, Gillian talked of the encouragement that she gives these leaders to connect better with people in their organisation by being willing to get into other people's shoes. She made the profound point that to truly walk in someone else's shoes you have to make yourself a little vulnerable by taking off your own shoes first.
    > GBPA contracts working group
    The second session of this group held in March saw those attending, which included representatives from user organisations, suppliers and the legal profession, roll up their sleeves to get to grips with the challenges of developing an alternative collaborative approach to contracts. The group agreed that:
  • partnership contracts rarely reflect commercial objectives
  • legal jargon can be daunting - and may result in opportunities and / or risks being misunderstood
  • communication and understanding between business managers and lawyers is often minimal and ineffective
  • a template approach does not enable flexibility.

  • The group was of the view that to shift to more collaborative contracts requires both a change in mindset and approach from protect/defence to openness/collaborate. Legal experts need to act as facilitators not owner/drivers of the contract process. Business requirements need to be articulated clearly and developed with legal experts. Better communication is key.

    The next session will take place on 21 May when the group will focus on identifying the areas of pain in the current legal contracts process and what can be done to engender a more collaborative approach between the parties concerned and the legal profession.

    If you would like to know more about the Contracts Working Group contact, Sue O'Connor soconnor@gbpalliance.com
    Find out more about GBPA events ...
    > GBPA at FT Global Outsourcing Conference
    ft logo
    Members of GBPA are represented at external conferences throughout the year and in the coming months chairman Philip Anderson will be speaking at the Financial Times Global Outsourcing and Offshoring Conference, 14-15 May 2007 in London.

    Philip will be speaking on the first day in the session on Human Capital: Preparing the Next Generation Organisation for Successful Outsourcing and Offshoring.
    Find out more about this FT conference ...

    We look forward to the participation of members and their colleagues in the GBPA programme during the year. As always, please contact Sue O'Connor for more information or to register for an event. soconnor@gbpalliance.com

    With best wishes from the GBPA team


    Global Business Partnership Alliance

    email: pbaines@gbpalliance.com
    phone: +44 (0)1279 722949
    web: http://www.gbpalliance.com

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