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Unlocking your partnership's potential

What is the most important skill to possess in the modern business world? Communication? Marketing? In the past five years a new entry has appeared in the list of essential skills. It is Partnering - the ability to build and operate successful partnerships with other enterprises, sometimes (but not always) across geographic boundaries.

From the experience of 100 key managers involved in partnering, we discover the difference between a ‘sales contract’ and ‘partnership’, what are the enablers and obstacles in a partnership and what is the one key essential ingredient for a successful partnership.

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